Assistly launch

Today is a big day for Assistly – just short of our 1 year anniversary we are rolling out the product publicly.  Anyone will be able to come to our site and easily create their own Assistly Help Desk. We want to thank all of our beta partners whose feedback, support and trust helped make Assistly ready for launch.  We will continue to listen to our customers and iterate aggressively to deliver not only a great product but also exceptional support.  We believe in continuous improvement vs. delayed perfection and this is another step in that journey.

Although Assistly will now be publicly available, we are not going to be taking credit cards just yet.  Instead, we will offer the product for free in an extended trial capacity until our official release, some time in late September, 2010.  In addition to rolling out the product, our pricing will be available at http://www.assistly.com/pricing.  In coming up with our pricing, we talked to many of our beta partners and a frequent request was the ability to have more people in an organization participate in the support process in one way or another.  The need for participation spans developers, executives and others.  We believe that everyone your the organization has a role in providing excellent support and understanding your customers’ needs is critical to your success.

Historical pricing models made it prohibitive to put this into practice because they require a seat license for every user of the platform including casual participants.  After a lot of consideration we came up with what we believe is a unique, genuine solution.  Traditional seat licensing still makes sense for “full-time” support agents, but in order to bring the voice of the customer to the entire organization, we have created a supplemental option called “Flex” hours.  The spirit of “Flex” hours is to allow users who are not “full-time” agents to participate in the support experience.  Here is how it works:

  • For your full-time support staff you buy traditional per month seats
  • As a supplement you can buy “Flex” hours – minimum of 20 hours per month
  • You can then create as many “Flex” agent accounts as you like (create seats for your executives, developers, etc for FREE)
  • When “Flex” seats log into Assistly we track the total logged in time
  • At the end of the month we total your “Flex” hours across all of your “Flex” agents
  • Any hours over 20 are charged additionally per hour – starting @ $1

So lets think about this in the context of a real example – for pricing we will assume our Standard package.

Lets say your company has 25 employees.  5 of them are dedicated support people but there are many others that you want to participate in the support process in some capacity.  With Assistly you would buy 5 “full-time” agent seats plus a “Flex” package with which you could create 20 “Flex” seats.  Your total monthly cost would be 5 x $39 per “full-time” agent per month + $19 per month (Flex option of 20 hours) = $214 per month and now everyone in your company is part of the process.

We think this is very powerful and enables your entire company to rally around your customers.  The greatest compliment you can pay us is through your continued support, and referrals to other companies that you think can benefit from Assistly.

Thanks for taking this wonderful adventure with us – its just the beginning!

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Chief Morale Mutt’s first day

Today was the first in what is sure to be be many long days in the office for Assistly’s newest member of the San Francisco office. Bernoulli joins the Assistly team after a 2-year sabbatical where he spent every day walking, sleeping and playing on the beach. After the rejuvenating time off,   Bernoulli is ready to get back to work improving morale and clearing mental blocks with refreshing walks.  Bernoulli is no stranger to being an office dog, Assistly is the fourth office he has called home.

Gary and Dan made the long trip from San Diego to San Francisco with Bernoulli on Monday night (arriving in San Francisco early Tuesday morning).   After sleeping in the car, Bernoulli spent much of the night pacing, anxious to get started.  His first day in the office started with a little sniffing and lots of petting from Alex, Jeremy, Katherine, Gary and Dan. The morning culminated with a display of some of his favorite tricks (Sit, Shake, High-Five, Downward Dog, and Balancing Biscuit on the nose) and then a walk over to South Park to check out the grass and sniff the tasty smells of Mexico Au Parc.

By mid-day Bernoulli had figured out the routine and choose a bean bag to be his work space.

If you are in need of a quick pick me up, stop by the office to witness Bernoulli’s tricks, scratch his belly or play fetch.

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Our new logo…

After quite a bit of time and effort, we’ve completed working on what is a new logo, which we are optimistically hoping will actually be our final one :)   What follows below is an account of the sordid details behind our logo story…

Logo #1

We started out with a big idea to help businesses make their customers smile through outstanding customer service.  In support of this we wanted a company name and logo that represented at a high level what we are all about.  After going through a variety of names (probably a story for another post) we came up with Assistly.  Now all we needed was a logo to support our name and vision.

We decided to engage a crowd sourced design community (will remain unnamed) to help us with our logo.  After putting up a $500 reward and spending time providing feedback we picked a logo.  It was interesting and a bit abstract:

We were pretty happy with it and continued heads down to work on the product.  When we were ready to launch our private beta we announced the launch on Techcrunch.  Everything seemed to be going really well until the comments started pouring in on our logo – apparently it was very close to the joomla.org logo:

People were outraged that we took Joomla’s logo, which obviously was not at all our intent especially since we didnt design the logo and had no previous knowledge of Joomla’s logo.  Immediately we decided to change our logo – the nudge from Joomla didn’t hurt either :)

Logo #2

As a quick fix we designed a logo that was less than elegant but at least most likely wouldnt be accused of copying anyone else:

Not the best logo but it worked as a stop gap.

Logo #3

As we continued to iterate the product and get closer to launch we decided the site and branding overall needed a facelift.  We were fortunate to have Keith Robinson from Irata labs help us out with our new site design, brand and logo.  We get a lot of compliments on the new site and it’s thanks to Keith and his hard work.  The logo he designed was mostly a placeholder because his focus was the site:

Logo #4 – Final logo

We were happy with this logo but also knew that it didn’t do a great job in representing what we were all about… so we did what most other startups would do and asked our friends for help.  The great team at offandaway.com, an amazing new start up in the travel space, stepped up and lent a hand.  They have an beautiful site and logo which were created by their in-house designer Nick Redmond – who volunteered a bit of his time to Assistly.

Working with Nick was a pleasure and we now have our FINAL (lets hope) logo.  We believe it represents well what we stand for – we hope you all like it as much as we do:

The new Assistly logo combines the universal “+” symbol for help/first aid and the comment bubble to convey the notion of participating in customer conversations with and about your company.  As you can see, just like with everything else we believe in “continued improvement vs. delayed perfection”.  Who knew how much goes into a logo?

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Great customer experience with Home Depot

Today I had to run to Home Depot because my under sink water heater was leaking.  I called in advance and told them the problem.  They told me to come in and see a specialist in plumbing.  I went to see the specialist the faulty part (the main water heater).  He was very accommodating and ultimately replaced the part – no hassle.

Based on this great experience I tweeted the following…

Just had an awesome customer support experience @homedepot

Minutes later I received this back…

Homedepot @alexbard Thanks glad to hear that! Mind DMing more details, I’d like to give kudos to the people who helped you. ^ Tinzley

Wow…well done – 1st in delivering a great customer experience and then in following up.  This is a company that is embracing new media and putting the customer first!  I am sold…

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My First Month at Assistly

When I was first approached about joining Assistly, I did so with little hesitation.  The job market is tight and it is difficult to find opportunities where you know you can quickly fit in, make a difference and offer valued contributions.

Since we have all worked together before, we know what to expect from each other.    The adjustment period and learning curve were short, and the pieces have quickly fallen into place.   Aggressive mutlitasking is the norm and everyone does “what it takes” to get the job done, regardless of “role” or “title”.

I believe our collective experience building enterprise level customer service software will put us in a dominant position in this space.   Been there, done that, doing it again.  This time with Social CRM.

Although the software and technologies have evolved, the same core principle will always hold true – you have to take care of your customers.  Now, more than ever, it is easier for your customers to voice their opinions.  Make them smile and they will tell people.  Upset them and they are likely to tell even more people.

As the Director of Quality Assurance and Support, I will likely be the person who answers your support emails and Tweets.  But rest assured that behind the scenes, we are ALL working hard to answer your questions, address your concerns and deliver a feature rich, high quality application.

This team is talented, dedicated and motivated with a tireless work ethic.  I consider myself lucky to be a part of it.  My expectations are high for the future.

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Our development team keeps growing….

Today, Assistly added another great engineer to our roster.   Art Lussos joins us at a critical time as we are in the final drive of getting our product out of beta.  Art has written customer care solutions since 1997 focusing on scalable backend platforms for some of the largest sites out there including Dell, Microsoft, AOL and eBay.  His experience at nGenera, Talisma, eAssist and eShare makes him a prefect fit for our team as he has been entrenched in this industry since the early days of the Internet.  Artie has been solving email parsing problems long before most people ever sent their first email :-)

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Assistly financing, move, and more…

A lot has happened over the last few months.  We announced our financing from True Ventures and Howard Lindzon’s Social Leverage we moved our main office to San Francisco and have brought on key additions to the team (if you are interested in joining click here).

It has been a great journey to date and we are excited about the opportunities and challenges ahead of us.  We are working closely with our beta partners to iterate on the product and to ensure that it is simple to use but offers rich capabilities, is fast and responsive, and scales to meet our partners requirements. We believe in continuous improvement versus delayed perfection and will continue to roll out new updates almost daily.

We have received a lot of interest in Assistly and appreciate your excitement and interest.  We are opening up the beta to more partners and will continue to do so over the coming weeks until the product is ready for public release (currently targeting June).   Helping you make your customers smile is our passion…

If you are in SF and want to grab a coffee or say hi just send us a note.  We would love to meet you.

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Another great addition to the team…

Sterno mountain bikingSticking with the theme of making sure that we are building and delivering the best possible solutions, we are very excited to announce that Dan Stern is joining Assistly as our VP of Product Management.  Throughout his career Dan has managed and delivered technology solution for small business up to Fortune 1000 enterprises.  He provides a unique blend of technology and business process knowledge to ensure product fit and value creation.

We have worked with Dan in the past at eAssist, an enterprise provider of CRM solutions and know intimately his high level of commitment, passion and work ethic.  Dan is moving from SD to SF to help us build our SF presence (more on that in the next post).  If you are in SF, please welcome him to your great city.

Dan is also a ridiculous biker – and he excels at both mountain biking and road riding.  He’s ridden from coast to coast through the jungles of Costa Rica and he’s competed in 24 hour relay races, riding solo and beating a lot of relay teams in the process.  If that’s not a sign of his stamina, passion and commitment I don’t know what is – just think about being on a bike for 24hrs and the determination it takes mentally and physically not only to do it, but to excel at it.  If you’re an avid rider in SF and looking for biking partners, Dan is your man.

Welcome to the team Sterno!

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Are you interested in joining our team?

Our team has worked together for the past 14 years, across three different start-ups.  Assistly is our fourth start-up and the third in the customer service software space.  We have been able to accomplish some pretty amazing things with our past companies and based on our experience believe Assistly has incredible potential.  We are looking to expand our team with a couple of key hires to help build a truly special product, create value for our customers and disrupt an industry.

In order to be considered you must be genuine, passionate, entrepreneurial, excited about building a great company and having a lot of fun along the way.  We are looking for people that view this as a lifestyle choice and not just a job.  The specific roles are outlined below:

Backend Ruby on Rails Engineer:

We are looking for an experienced Ruby on Rails developer with top-notch software design and coding skills, ideally with knowledge of jQuery.  Our stack includes Ruby, Rails, Javascript, Sphinx, and MySQL and we prefer generalists who have lots of successes at every layer of the stack.

Qualifications:

  • Ambitious, driven, and talented individual who wants to work on significant, game-changing problems
  • Able to design and write well-structured, easily maintainable, well-documented code that balances beauty and pragmatism
  • Strong knowledge of Ruby on Rails and strength in all the Rails fundamentals
  • Demonstrable track record building distributed, clustered, high-throughput applications that can really scale
  • Background in building highly scalable applications designed for n+1 clustering with minimal downtime
  • Demonstrable knowledge of Javascript and CSS (preferably leveraging jQuery)
  • Solid SQL skills, preferable with MySQL
  • Experience squeezing out milliseconds out of rails to make blazing applications
  • Ability to create well-designed API’s – we’d love to hear about your favorites and why they are great
  • Knowledge of search frameworks such as Sphinx
  • Experience with user-centered interaction design
  • Proficient in both Linux (production) and Mac OSX (development) environments preferred
  • Familiarity with Amazon Web Services (EC2, S3, EBS, etc.) preferred

Responsibilities:

  • Architect, build, test and refine new products and services
  • Develop and expand infrastructure to process many millions of page views and transactions with fault-tolerance and predictability
  • Tackle a wide variety of coding problems throughout the stack – we all work on everything
  • Brainstorm and prototype new concepts and approaches fast. Turn prototypes into real things
  • Troubleshoot and maintain production and testing environments. Contribute to diagnosing and solving performance issues whenever the occur
  • Be a team player  in a flat-structured, highly collaborative environment

Frontend Web Development Engineer:

We are looking for an experienced web development engineer with top-notch software design and coding skills, ideally with intimate knowledge of jQuery. Our stack includes Ruby, Rails, Javascript/jQuery, Sphinx, RabbitMQ, and mySQL and we prefer generalists who have lots of successes at every layer of the stack.

Qualifications:

  • Ambitious, driven, and talented individual who wants to work on significant, game-changing problems
  • Able to design and write well-structured, easily maintainable, well-documented code that balances beauty and pragmatism
  • Deep understanding of web standards & technologies, HTTP, AJAX, REST and JSON
  • Consider yourself an expert in jQuery, jQuery UI and be able to leverage the power of these frameworks
  • Experience with cross browser platform development
  • Expert in debugging rich web applications
  • A solid foundation/understanding of user-centered interaction design
  • Passionate about web development and up to date with the latest developments in your field
  • Ability to contribute to well-designed API’s – we’d love to hear about your favorites and why they are great
  • Proficient in both Linux (production) and Mac OSX (development) environments preferred
  • Familiarly with Ruby on Rails
  • Familiarity with Amazon Web Services (EC2, S3, EBS, etc.) preferred

Responsibilities:

  • Elegantly implement page designs in standards-compliant dynamic HTML and CSS
  • Tackle a wide variety of coding problems throughout the stack – we all work on everything
  • Brainstorm and prototype new concepts and approaches fast. Turn prototypes into real things
  • Work closely with backend developers to find ways to push the limits of existing Web technology in service of creating the best possible user experience
  • Be a team player  in a flat-structured, highly collaborative environment

If you think you’re the right fit for either of these opportunities, please send your resume to and please let us know which of these positions you’re applying for!

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Assistly has grown…

Making sure that our product runs as expected and is as bug-free as possible is one of our top priorities.  Over the last 90 days we have been lucky to have Joe Giglio working for us in a part-time capacity to keep us honest.  He has been outstanding in helping us deliver a quality product and we are so happy to announce that he will be joining us full time.

I personally have worked with Joe for the past 15 years specifically in the customer service software space.  He gets its cold and is not only an amazing QA director but also a great partner and community advocate.  If you are part of our private beta you have seen responses from Joe to some of your requests.  Others who use our platform will have the opportunity to work with him shortly.  We are fortunate to have someone like Joe join our staff.   Welcome!

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